For 20 years Amanda has been an Entrepreneur, and previously ran a specialist training and consultancy company based in Cheshire. She has trained over 100,000 participants and hundreds of instructors across the UK; and produced the UK’s first blended learning first aid course for home study. She has been involved in training early years practitioners since 1994.
Amanda designs and delivers a wide range of learning programs in various media formats. Topics include management and leadership, mind management, behaviour analysis, personal communication, attitudes, values, performance, accelerated learning, time management and safety.
In 2013, she took a career break and completed an MBA at Manchester Business School, graduating with Merit in 2015.
From Amanda's consulting work, she has expertise in a wide range of business issues, in particular transformational change and continuous improvement, in industries as diverse as food processing, heavy engineering, retail, tourism, education and transportation. Her work takes her around the UK, Europe, and the Middle East. She is passionate about being able to be MAD (Making A Difference) every day and in her spare time, she contributes her time and expertise to a number of community projects and fundraising for smaller children's charities